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Module 1
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Yesterday
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Today
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A business can simply be described as Customer Satisfaction
Module 2
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Some Hard facts on Customer Satisfaction
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Definition of Customer Satisfaction
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Importance of Customer Satisfaction
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A Framework of Customer Satisfaction
Module 3
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Process Structure of Customer Satisfaction System
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Organization Structure of Customer Satisfaction System
Module 4
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Measurement of Customer Satisfaction
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Service Quality Gap Model
Module 5
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Black and Decker
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Walt-Disney
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Dell Computer
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Federal Express
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American Express
Customer Satisfaction >> The Changing Perspective of Business
Learning Unit 2 : Today
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